Services - Corporate Writing
Press Kits and Press Releases
Our press kits and press releases are designed to attract media coverage, whether internet driven or mailed. These compelling stories bring media coverage which to many corporations and non-profits is essential to their survival. Let The Professional Writer work with your organization, setting out immediate media goals as we establish a targeted list of newspapers, magazines, television networks and high traffic internet sites.
Traditional Press Kits
A Press Kit is a packaged set of documents used for promotional purposes to send to members of the media. These kits are usually distributed at major conventions, industrial trade shows, new product/service launches and at news conferences. Traditionally they contain the following:
-The history of the company or organization
-Biographies of noteworthy individuals
-Product samples
-Industry trends
-Contact information for members of the media
Internet Press Kits:
With the global economy expanding at a dramatic rate The Professional Writer offers a comprehensive service specifically targeted to niche media. The Professional Writer will identify specific general trade and trade publication editors that can assist you in reaching your particular niche market.
Our press kit work includes, both non-profit organizations and Fortune 500 companies including the YMCA, CIBC (Canadian Imperial Bank of Commerce), NFTE (The Network for Teaching Entrepreneurship), SIU (Seafarer’s International Union), Hudson Valley Savings Bank of New York, ALCOA (Flexible Packaging Division) and a host of other institutions.
Let The Professional Writer bring your services and products to the attention of the media market.
Success Stories:
NFTE (The Network for Teaching Entrepreneurship)
Every year the world’s largest foundation for teaching entrepreneurship NFTE holds a fundraiser at the Marriot Marquee hotel in New York City. Over 2000 wealthy individual and corporate donors along with representatives from the major press outlets attend this dinner. For many years The Professional Writer profiled in print the personal success stories of the award winning students enrolled in the NFTE program, honoring their success in overcoming their economic and physical challenges. The biographies of these students have attracted National and International attention from news organizations such as CNN, BBC, and The New York Times. The press release written by The Professional Writer helped NFTE achieve their goal of raising over $1 million each year and generated many articles and stories in the media.
Hudson Valley Savings Bank
America’s largest and most profitable savings bank hired The Professional Writer to interview its President/CEO Ron Hermance Jr, a native of upstate New York. Mr. Hermance volunteered his time and financial resources, helping low income children within the school system achieve scholarly success. Accompanying this interview was a press release created by us and sent to all the major media news outlets in North Eastern New York State. As a result Mr. Hermance received many requests for interviews profiling his philanthropic efforts.
SIU (Seafarer’s International Union)
The Seafarer’s International Union called a strike of all of its inter-coastal ship crews manning Canadian and United States vessels. The Professional Writer prepared a press kit containing a detailed list of the ship crew wages and hours, documenting the poor and dangerous conditions of the ships. The press kit highlighted the fact that their current wages were no longer adequate given the rise in the cost of living. Included were photographs of the physical conditions of the ships and an announcement of a press conference to be held in concert between Montreal and Toronto. National media attention was generated, including newspaper cover stories network television news reports. As a result the ship owners settled quickly meeting many of the demands of the unionized crews.
Client List:
Client List: YMCA, NFTE, Hudson Valley Savings Bank, CIBC, ALCOA (Flexible Packaging Division) SIU(Seafarer’s International Union)
