Brochure Writing
The Professional Writer creates brochures directed at donors and clients. These have an immediate impact on a company’s fundraising capabilities. The internet has changed the way we do business. Fewer organizations are creating traditional printed brochures. We create brochures for the internet. We will generate a quality full-color pdf file designed to enthrall your clients and donors.
The attention span of the average reader is less than 60 seconds, therefore the writing must be concise, large print and in bullet point or headline form. The artwork and editorial content must be user friendly and grab attention.
Let The Professional Writer brainstorm with you to develop several prototypes which then can be modified for final production. Without the need to print, the production costs are reduced significantly allowing you to focus on developing the look and content of your brand.
Success Stories:
YMCA
When the YMCA announced a $15 million building campaign they hired The Professional Writer to write and design the layout of their brochure targeting their wealthiest donors, and discussing the growth of enrolment and their community out-reach programs. A detailed budget for the new construction and architectural renderings of the new complex were included in their fund raising efforts. Along with this brochure the YMCA included in their press kit a 2 page press release written by The Professional Writer addressing the news worthiness of this story. Included was a description of their expanding outreach programs and projected job creation. This 2 year campaign succeeded in reaching its financial objectives.
Excel Bank (Brazil)
Excel Bank of New York, with head offices in Brazil hired the Professional Writer to write a 32 page brochure marketed to potential clients with a net worth of over $125 Million. This brochure detailed the history and financial performance of the bank within the US and international markets drawing new clients to their boutique services.
Client List:
Street Beat News, H5C Foundation, YMCA, Banco Excel Brazil, AVIS Rental Car
