Op-Ed Writing
The Professional Writer will explore media opportunities through Op-Ed pages, either in published or online outlets. We will interview members of your management team with regards to finding appropriate material to be part of a compelling article written under your by-line. When you retain our services you can expect:
- An initial consultation with you and members of your senior management team.
- Talk to Op-Ed editors of both traditional print and online publications on your behalf.
- We determine the editorial guidelines for your article based upon guidelines set by the publication.
- Prepare a 500-1000 word draft article for your consideration.
- Complete research and final edits for your review and follow with submission to targeted publication.
- Work closely with the publication’s editorial staff to ensure ideal publication.
- Prepare published collateral materials of published articles to be sent to other media outlets.
An opportunity to bring free publicity to your company/organization and the services they provide. The Op-Ed is an underutilized media tool which can attract considerable attention.
An Op-Ed, abbreviated from opposite the "Editorial page" editorial page (though often mistaken for opinion-editorial), is an article that expresses the opinions of a named "Writer" writer who is usually unaffiliated with a publisher. These are different from "Editorial" editorials, which are usually unsigned and written by editors.
An editorial opinion article usually appears on the editorial pages of a newspaper or online publication. Individuals or experts are invited to write an opinion piece usually pegged to a news event.
The Professional Writer will develop and write articles about your organization or corporation to be used by publication editors on their editorial pages section. These Op-Ed articles, once accepted by the publication, will generate new client opportunities and create public awareness about your products and services. The Op-Ed pages of a newspaper, magazine and new website are free. Let The Professional Writer work closely with your management team to identify the publications that would welcome your opinion piece.
Typically news organizations will reach out to an expert on a certain subject. The piece usually reflects a contrarian point of view. Currently, there is an international embargo aimed at Iran. An editor might select someone who disagrees with this policy and proposes a series of ideas that might improve this dangerous situation.
The Professional Writer works closely with you our client-writer. We identify opportunities, composing compelling story ideas that are topical and will generate further interest in your product/services. Our team of talented writers will develop a 500-1000 word article based on the your expertise and editorial guidelines set by the publication and website.
Op-Ed: A cost effective marketing tool
Each newspaper, magazine and website devotes space and resources for the public to respond to certain issues or trends. The Professional Writer will identify media outlets with high visibility and develop a strong editorial piece which has both a compelling argument and will bring direct attention to your product/service and point of view.
The Op-ed pages of a publication is an extremely cost effective way to deliver your message to millions of readers.
Key Words:
Op-Ed, media coverage, publicity, product promotion, services promotion, articles written, stories written.
