Corporate Writing Workshops
Do your employees need to improve their corporate communications skills or learn new methods of translating their ideas to paper, design a proper PDF develop better on line correspondence skills?
Save time and money. Avoid miscommunication problems and future conflicts. Let our online tutorials and workshops make your organization more efficient.
The Professional Writer designs educational writing programs suitable to both your individual and/or organization’s needs. Our Skype workshops are customized to address immediate editorial and writing issues identified by you.
We will tailor a 1-3 day workshop addressing problems bogging down your organization. We develop this personalized curriculum to meet your editorial/writing goals.
Corporate Biographies
Trade publication articles
Requests for new business/proposals
New business pitch letter
Developing internal corporate communications
Shareholder Advisories
Annual reports
Marketing documents
Tailored electronic or written letters that require less than 60 seconds to read.
Your staff will learn how to write:
Corporate Biographies:
A Corporate Biography is used for press releases and annual reports. Often they are attached to proposals promoting a new business, and in company brochures and promotional material.
Trade Publication Articles:
A Trade Publication is a publication geared to people who work in a specific industry. Unlike consumer publications, they cover an industry in more minute detail delivering information valuable specifically to people working in this industry.
Requests for new business/proposals:
There may be times in your business life when your company will have to submit a business proposal to gain business from a larger corporation or government agency. Unlike a business plan, which is written to run your company and raise capital, a business proposal is an unsolicited or solicited bid for business. There are two types of business proposal that can help you gain more business to grow your company.
A Solicited Business Proposal
A proposal geared towards a corporation or government body seeking a business to fulfill a project. This allows companies to bid for the project. An open bid is placed on the market with other companies competing for an interview spot. The winning candidate is offered the project.
An Unsolicited Business Proposal
Your small business may want to do business with a larger company or forge a joint venture. A well-written business proposal can win the hearts and minds of your target audience. If you choose to write a business proposal to win a bid, you will need to know the key winning elements of a successful proposal. Make sure your proposal stands out in the stack of competitor proposals. WE ARE TEACHING NOT WRITING FOR THEM
New Business Pitch Letter:
Writing an effective pitch letter accomplishes two goals. It shows your potential investor that you understand your business and how it fits into a specific industry. It demonstrates that you understand the nature of your investor’s interests.
Pitch letters are personalized. You can't send out pitch letters to investors blindly - not even to a targeted list of those interested in the same industry. When an investor gets your letter, he or she should know that it is tailored to his or her needs alone.
Pitch letters are meant to be exclusive. You may have some basic points that are important for potential investors to know about your business. Your primary job is to craft a relevant, yet tailored proposal for each person you approach.
Internal Corporate Communication Letters:
Internal corporate communication letters are those used to communicate within a particular company. Some of the commonly used tools for internal communication can include emails, business meetings, conferences, interviews, presentations or print media like brochures, newsletters, memos, or business letters.
Corporate communications are used to make announcements, inform about decisions and in general share information, views and opinions within the organization. Well written corporate communications are an important tool used to create a conducive work atmosphere, thus increasing the productivity of the organization. Factors like employee hierarchy come into play during internal corporate communication. Depending on the direction of communication, internal corporate communication can be further classified as horizontal or vertical communication – horizontal referring to communication between peers and vertical referring to communication from or to managers and employees.
Annual reports:
An annual report is a comprehensive financial report on a company’s accomplishments throughout the preceding year. Annual reports are intended to give HYPERLINK "http://en.wikipedia.org/wiki/Shareholder" \o "Shareholder" shareholders and other interested people information about the company's activities and financial performance. Most countries require annual reports, and many require the annual report to be filed at the company's registry. Companies listed on a HYPERLINK "http://en.wikipedia.org/wiki/Stock_exchange" \o "Stock exchange" stock exchange are also required to report at more frequent intervals.
Marketing Strategy Documents:
Marketing strategies serve as the fundamental underpinning of "Marketing plan" marketing plans designed to fill market needs and reach
"Marketing plan"marketing objectives. Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Time horizons covered by the "Marketing plan"marketing plan vary by company, by industry, and by nation, however, time horizons are becoming shorter as the speed of change in the environment increases. Marketing strategies are dynamic and interactive.
Tailoring electronic or written letter the communicates to the reader in less than 60 seconds
What Will Be Taught
Classes will focus on simple exercises to acclimatize class members, making writing easier and less challenging.
The Interview:
The Professional Writer will conduct a brief interview with you about the type of program and curriculum you think will benefit you or your employees. The level of writing skills possessed by the workshop attendees is very important. We ask for and review samples of their communications/written press releases, corporate reports etc. We will tailor our workshop to focus on your writing and editorial needs.
Establishing Goals:
Establishing writing goals for each class member according to their strengths/weaknesses and determining a course of action suitable to the particularities of the employees department.
We will review this curriculum with each member to ensure agreement and clarification of need.
Developing Strategy:
We will review sample documents pertinent to the individuals in this workshop highlighting the effective and ineffective aspects of a well written document. From these examples we will be able to pin point the most impactful tools and strategies to use in crafting their communications. We will discuss the expectations of the class members and determine what these goals might be.
Organization of Thoughts:
Organizing your thoughts on paper. We will work on tailoring your communications package to the level of the reader’s intellectual capabilities. What is the age/education level of the intended audience? Once determined we will list the essential points you wish to communicate and the appropriate tone of this communication.
Call to Action:
A Call to Action: This is a call to the intended reader of the press release, or communication document. We will discuss the strategies involved in engaging his/her attention and in obtaining the intended response. Is your goal to engage them in further communication by mail, telephone or email? Is there a product or any merchandise you’d like them to inquire about? Is your goal to set up a meeting? This step is important in generating a response to your efforts.
Critique:
Pairing up. Each class member will be paired up with a writing partner. Each member will write a first draft of their document and submit it to his/her partner for review. This will follow with a critique of the others work. This is vital to determine the writer’s capability in generating appropriate content and communicating this content in a clear, concise, simple and effective way. We will refer to the goals and desired points of communication set out by you in
Part 4.
Each class member will be evaluated on how their document or report fulfills the reader’s demands. Did the reader respond according to your expectations? Did the reader understand what you wrote?
First Edit:
An edit of this draft will focus on overseeing spelling, grammar and punctuation. We will review the sentence structure and paragraph formatting as well as discuss writers etiquette helping the weaker writers improve.
Evaluation: Each class member will be interviewed individually; we will set achievable goals that will allow your staff to further improve their communications skills.
